StatusQuota BlogInsights for reducing churn and growing customer lifetime value.
Your business will fail if it doesn't understand its customers. This should not come as a shock. New upstarts displace previous market leaders by serving customer needs better. We have all experienced several disruptions in our own lifetimes. Netflix killed...read more
What is the best way to measure churn? Some people will tell you to go with net dollar churn. Their logic is simple. Net dollar churn captures both revenue losses and gains among your existing customers. You shouldn't ignore the impact of upsells, cross-sells, and...read more
Discounts are one of the most powerful tools in a sales team's arsenal. But way too many companies are using them wrong. Excessive discounting causes a ton of damage to growing SaaS businesses. The most obvious impact is losing potential revenue. While that does...read more
Innovation is the only constant in the tech industry. The subscription business model has totally transformed how software companies operate. A great example of this is the rise of Customer Success as a critical function within every SaaS team. Here's a brief history....read more
Good things come to those who wait. Few companies have crazy growth and overnight success of tech darlings like Dropbox. For most, customer growth is a slow & steady process. Reducing customer churn often requires similar kind of patience. It can take months to...read more
How do you choose the right pricing strategy for your SaaS business? Some will tell you freemium is the best path to broad adoption and massive growth. Others will warn you that paying customers are the only customers that matter. even if there are fewer of them....read more