StatusQuota Blog

Insights on churn, retention, and all things customer.

 


Want A Better Buyer Persona? Quantify It With Churn.

Your business will fail if it doesn’t understand its customers.   This should not come as a shock. New upstarts displace previous market leaders by serving customer needs better. We have all experienced several disruptions in our own lifetimes. Netflix killed...

Stop Hiding Churn With Upsells

What is the best way to measure churn?   Some people will tell you to go with net dollar churn. Their logic is simple. Net dollar churn captures both revenue losses and gains among your existing customers. You shouldn’t ignore the impact of upsells, cross-sells,...