Churn Reduction Fails Without Sales Onboard

Churn Reduction Fails Without Sales Onboard

Customer success teams are vital for keeping churn low. But if the sales team isn’t involved in improving customer retention, your company is doomed to fail.   A customer-centered culture cannot and should not be isolated to one team. Everyone in the business...
Customer Retention is Growth’s Special Sauce

Customer Retention is Growth’s Special Sauce

Every SaaS business is focused on growth. The equation is simple: get more customers, win more revenue, raise another round. Rinse and repeat. But this focus on topline revenue blinds companies to an important reality. Customer retention revenue is MUCH more important...